Hi, I am Loredana, the founder of LD Coaching.
At the heart of my work is a deep belief, beautifully captured by Walt Disney's words:
"If you can dream it, you can do it."
I believe that every person has the potential, strengths and inner resources they need to create meaningful change. Sometimes all it takes is the space to pause, reflect, gain new perspectives and reconnect with what truly matters.
Born and raised in Basel, Switzerland, with Italian roots I bring over 22 years of professional experience, including 16 years in the pharmaceutical industry. Working in international organisations and across diverse cultures, has shaped my ability to connect with people from different backgrounds, perspectives and life experiences.
I speak English, German, Italian, and French allowing me to support clients from a variety of cultural and professional environments.
Since 2019 I have been coaching individuals, leaders and teams in navigating change, transition and growth. My coaching approach combines structures, curiosity, optimism and genuine partnership. I create a safe and confidential space where clients feel heard, challenged and supported to discover their own answers.
My work focuses on helping people strengthen self-trust, gain clarity, broaden their perspectives and transform insights into meaningful action. Whether navigating career transitions, leadership challenges, personal growth or organisational change, I support clients in unlocking their potential and creating sustainable results.
As a certified coach and lifelong learner, I stay grounded through meditation, yoga, reading and continuous personal development - practices that inspire and enrich my coaching conversations.
What You Can Expect From Me
- A supportive and confidential space
- Honest conversations and thought-provoking questions
- Fresh perspectives and creative ways forward
- Practical insights that can be turned into action
- Active listening and genuine partnership
I believe that as soon as you can dream your ideal state, dreams become the architects of your destiny.
They will inspire you and give you the right drive to achieve whatever you are looking for.
Loredana D.
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Qualifications & Continuos Development
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ICF ACC Coach
I began my coaching journey in 2019 and chose Solution-Focused Coaching as the foundation of my approach. As an ICF-certified coach, I partner with clients to create clarity, uncover possibilities, and support meaningful change.
Leadership Circle Profile (LCP) Certification
Since 2025, I have been working with the Leadership Circle Profile®, a powerful 360° leadership assessment that helps leaders increase self-awareness, understand their impact, and translate insights into intentional action.
MAS in Change & Organizational Dynamics
I hold a Master's degree in Change & Organizational Dynamics from FHNW. My thesis focused on emotional intelligence in the workplace, deepening my understanding of how self-awareness and emotional intelligence contribute to personal and professional success.
Continuous Learning & Development
I am committed to continuous learning and development. Throughout my career, I have gained experience in methodologies and approaches such as Scrum, Project Management, Lean Six Sigma, Performance Consulting, Coaching, Leadership Development, and Change Management.
CAS in Work & Organizational Psychology
(in progress, ZHAW)
Milton Erickson Hypnosis Certification
(in progress, Therion Academy)
